POSSIBILITIES

The Growing Alliance of Urban Artists with Brands

Words by NADIA EVANGELINA

July 11, 2021

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The Growing Alliance of Urban Artists with Brands
Art has always evolved, from small paintings to statues to murals encompassing whole buildings and with technology's rapid advancements art too has had to modernize and amplify the experience.
The link between art and advertising is not a novelty or a trend, it is an action that if done strategically and perfectly executed, can change the destiny of a brand. The impact of urban artists in branding art has surpassed any marketing campaign. The freshness and diversity of their art have brought brands closer to viewers in a more human way, becoming icons of the new modernity.